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Consumer trust in review sites like TripAdvisor falls by 25%

Trust in review sites such as TripAdvisor has fallen by a quarter in the past year, according to the travel association, ABTA. “The limitations of relying on review websites has been highlighted by high profile stories of a shed being ranked one of the best restaurants in London and a plastic tunnel at a supermarket being listed as the most popular attraction in the Cornish town of Bude,” says the ABTA report. The Independent has asked TripAdvisor for a response.

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