Simply The Best City

Welcome to the world’s first ‘social experiment’ hotel room

This oversharing is the backbone of Room 301, a three-month “social experiment” taking place at the Kimpton Everly in Hollywood, Los Angeles, a hotel brand long known for its focus on local experiences. Room 301 is designed to connect guests to the stories of the guests that have stayed in the room before them, which is basically the polar opposite of what hotels do: make reference to the fact that other guests have stayed in the room, and the same bed. The hotel’s own rationale reads: “Room 301 reflects Kimpton’s belief that heartfelt human connections make peoples’ lives better and the idea that commonalities and connections exist between all people – no matter their background or life story.

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